How Habitium saved 40 hours/month on stock and pricing optimization

Problem

For years, the pricing process at Habitium has been done manually, wasting valuable time and leaving room for potential errors. A single mistake in pricing not only meant losing money for the company, but also posed the risk of overpricing, thereby jeopardizing competitiveness and losing clients.

Habitium, like many in this sector, faced a series of significant challenges in data management, especially regarding the synchronization of stock and prices with its online catalog in their pursuit to provide an optimal shopping experience to their customers. These challenges stemmed from the variety of data formats manufacturers and distributors used, which couldn't be adjusted or modified by the retail company.

Habitium dealt with a variety of files hosted on FTPs or web pages, each with its own format and structure. This heterogeneity of data formats posed a series of operational and logistical difficulties.

The company had to dedicate a significant amount of time and resources to manipulating and normalizing data from multiple sources. This not only increased the workload but also raised the risk of errors and discrepancies.

Another significant challenge was the lack of real-time data synchronization between its suppliers and its online platform. Any changes in stock or prices had to be manually updated by the team, which proved to be a laborious and error-prone task.

All this meant that Habitium was limited in its ability to customize the real-time presentation and availability of products on its platform, thereby affecting the customer experience.

Solution

When Habitium discovered Coupler.io, they got an effective and flexible integration solution for managing data from multiple sources and were able to transform data management processes.

The company implemented Coupler.io’s built-in CSV and JSON integrations with its Prestashop instance that the shop runs on, and it proved to be a turning point. Now the company can use the power of Google Sheets to turn all data into a consistent format, without any dependence on the data feeds provided by their suppliers.

Through that, Habitium optimized its data management process and improved the ability to quickly adapt to market demands. Additionally, the integrations and dashboard templates for Google Search Console and GA4 have allowed them to get a comprehensive view of the GSC and GA4 accounts without the need to constantly open different reports and tabs, and view data separately for each of their domains.

Results

Coupler.io enabled Habitium to automate pricing and stock tasks from over 200 distributors. They receive all the files, manipulate the information massively within the Coupler.io platform, and generate tables in Google Sheets for direct integration into their database. Coupler can seamlessly obtain data from various sources, which makes it versatile and allows the Habitium team to handle any format and file.

Thanks to this, Habitium no longer has to deal with manual pricing work, which has increased their profit margin on multiple brands by 5% on average.

Stock control via data import enabled real-time product management, even if distributors' systems aren't synchronized. This has caused an increase in their sales of 10-15% per distributor, since more products are available daily compared to the pre-Coupler era.